The Cristal Group was established in the United Arab Emirates in 2007 followed by the British Virgin Islands in 2012, with the aim to deliver world class hospitality consultancy, technical services, asset management and brand management.
Cristal Group is a unique brand that offers fresh and exciting concepts combined with exceptional hospitality standards. The Group has firmly established five brands. We continuously appraise and improve our services while maintaining the highest standards in every aspect of our business.
Our focus is to consciously follow a policy of environment conservation in the operation of our hotels from the design stage through construction and finally operations.
Each year, an increasing number of guests come to appreciate these qualities, as we add new and exciting destinations in the Middle East, Africa and Asia.
We are a cohesive socially responsible team creating a legacy today as the leading hospitality company recognized by our associates, guests and investors as continually setting new and higher standards of excellence. We will be the premier business and leisure hotel operator in the Middle East & Africa and our accomplishments and meaningful contributions will always have a positive impact on society.
Each business unit under Cristal Group will comply to its brand standard, meet its profit, customer satisfaction and employee satisfaction goals, be recognized as the undisputed leader in its location for its market segment, consistently operate within our values, our beliefs and our methodology of utilizing quality sciences with associate's involvement.