Cristal Group has entered into a management agreement with Bayat Company for Hotel Services, to operate the first Bayat Hotel in Abha. It is the group’s first property in Abha and its third in KSA.

Making the announcement, Mr. Kamal Fakhoury, COO of Cristal Group, stated, “We are proud to debut the Bayat Hotel by Cristal in the Kingdom of Saudi Arabia. Abha is an attractive destination for business and especially leisure travelers, with its relatively moderate climate, Abha is famous for being the best vacation spot and is one of greenest regions in the south west of the Kingdom. We are grateful for the opportunity to manage the Bayat Hotel and are confident it will be a wonderful addition to the existing range of accommodation options in the city.”

The Bayat Hotel by Cristal will set a new standard for hospitality in the Kingdom of Saudi Arabia. This 5-star property will feature 120 luxurious rooms & suites that are fully equipped with the latest in technology and comfort, state-of-the-art health club, an exclusive spa, and a restaurant with an outdoor terrace that offers breathtaking views of the city. The hotel is expected to soft open by December 1, 2016.

Peter Blackburn, CEO, Cristal Group, said: “Saudi Arabia has been a very important growth destination for the Cristal Hospitality Group and the new management agreement for this hotel will certainly drive forward our expansion initiatives in KSA. The demand for hospitality amenities in Saudi Arabia continues to surge and we are therefore thrilled to deliver more rooms within the year, complementing the robust market growth while establishing our own unique brand of hospitality in key destinations in KSA. Moreover, the launching of the Bayat Hotel by Cristal will also further boost our ongoing expansion program across key markets in the Middle East.”