Established in the UAE in 2007 and the British Virgin Islands in 2012 by Peter Blackburn to deliver world class hospitality consultancy, technical services, asset management and brand management.
Operating as Cristal Hotels & Resorts, it opened its flagship property in Abu Dhabi - Cristal Hotel in April 2009.
The Group, is aiming to become the premier business and leisure hotels white label operator and franchisor in the Middle East, Asia and Africa.
Cristal has a carefully elaborated expansion plan to increase the company’s portfolio to 50 properties within five years.
We are a cohesive socially responsible team creating a legacy today as the leading hospitality company recognized by our associates, guests and investors as continually setting new and higher standards of excellence. We will be the premier business and leisure hotel operator in the Middle East & Africa and our accomplishments and meaningful contributions will always have a positive impact on society.
Each business unit under Cristal Group will comply to its brand standard, meet its profit, customer satisfaction and employee satisfaction goals, be recognized as the undisputed leader in its location for its market segment, consistently operate within our values, our beliefs and our methodology of utilizing quality sciences with associate's involvement.