Cristal Hospitality


Established in the UAE in 2007 and the British Virgin Islands in 2012 by Peter Blackburn to deliver world class hospitality consultancy, technical services, asset management and brand management.

Operating as Cristal Hotels & Resorts, it opened its flagship property in Abu Dhabi - Cristal Hotel in April 2009.

Aiming to be the premier business and leisure hotel operator in the Middle East, Asia and Africa, Cristal has a carefully elaborated expansion plan to increase the company’s portfolio to 25 properties within five to 10 years.

Paradise Found
About the Hotel

Vision / Brand Promise


We are a cohesive socially responsible team creating a legacy today as the leading hospitality company recognized by our associates, guests and investors as continually setting new and higher standards of excellence. We will be the premier business and leisure hotel operator in the Middle East & Africa and our accomplishments and meaningful contributions will always have a positive impact on society.

Brand Promise

Each business unit under Cristal Group will comply to its brand standard, meet its profit, customer satisfaction and employee satisfaction goals, be recognized as the undisputed leader in its location for its market segment, consistently operate within our values, our beliefs and our methodology of utilizing quality sciences with associate's involvement.

Board of Directors

Antoun Sarie

Antoun SarieChairman

Antoun has over 30 years of experience in corporate management and property development in Australia and the Middle East. He has a proven track record in leading companies, where his core objective is to expand the business activities by looking after the finances of the Group.

He has a Masters Degree in Project Management from the University of New South Wales, Australia and Bachelor of Science in Civil Engineering with Honors at the University of Westminster London, U.K.

Kamal Fakhoury

Kamal FakhouryCEO

Kamal brings more than 25 years of hospitality management experience across the U.S., Canada, and the Middle East., His career spanned hospitality consultancy, Operations and F&B management. He attained senior management roles across renowned International chains including the Luxor Hotel & Casino in Las Vegas, Radisson, Sheraton and Rotana Hotels.

Kamal obtained his diploma in hospitality administration from the Caesar Ritz Institute of Hotel Management in Switzerland and a Bachelor’s Degree in hospitality administration from the University of Nevada, Las Vegas. He also perused further executive education from the prestigious Cornell University in New York.

Corporate Executives

Tarek Ammache

Tarek AmmacheCorporate Director - Operations

Tarek comes to Cristal Group with more than 24 years of experience in the hospitality industry. Prior to joining Cristal, Tarek develop his career working in prestigious Hotel Chains in Paris, Saudi Arabia, Iraq, and Lebanon handling key management positions including Director of Sales & Marketing, Director of Rooms Division, Operations Manager and General Manager.

Tarek has a track record of successfully boosting the revenue and minimising costs for these properties through creative and cost effective solutions.

Murat Akpinar

Murat AkpinarRegional Managing Director

Prior to joining the Cristal Group as Regional Managing Director, Murat held a variety of Senior roles in the USA, Middle East, and Asia for prestgious brands such as Kempinski, Jumeirah and Ramada. Murat holds a degree in Hotel & Tourism Management at Antalya, Turkey and has completed Advance Management Programs in Germany.


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