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Dynamic Hospitality
 Introduction
 Vision / Brand Promise
 Board of Directors

Vision

We are a cohesive socially responsible team creating a legacy today as the leading hospitality company recognized by our associates, guests and investors as continually setting new and higher standards of excellence. We will be the premier business and leisure hotel operator in the Middle East & Africa and our accomplishments and meaningful contributions will always have a positive impact on society.


Brand Promise

Each business unit under Cristal Group will comply to its brand standard, meet its profit, customer satisfaction and employee satisfaction goals, be recognized as the undisputed leader in its location for its market segment, consistently operate within our values, our beliefs and our methodology of utilizing quality sciences with associate's involvement.

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